If you advertise on Facebook, you may be aware they have the 20% limit rule on text on images, but are far more liberal on instagram posts.
This criteria is implemented to help promote “native advertising” that blends well with the platform.
Indeed, you’ll get warnings saying your cost goes up and your impressions and reach will be throttled if you keep using heavy text driven ads.
However, in our experience, we have tested both and obtain far more engagement from the public on our text based or interactive ads.
Certainly for those in the fitness and modeling section, visuals without text all over them are clearly going to make it easier to see the “subject matter”.
However, if you’re using the platform for business and don’t have a visual product or service, what’s your experience?
We would love to hear your thoughts and comments below.