‘It’s no surprise Facebook isn’t in the top 50 amongst the likes of Instagram and YouTube, the platform lost its relevance for under 30s for many reasons.
‘Primarily, they use it to keep up with cross generational groups, family, work colleagues, etc, and after a chequered year and an algorithm change this is increasingly Facebook’s own direction to rebuild trust in their platform.
‘So by definition content on there isn’t something under 30s feel is tightly targeted to them.
‘Messenger gets a poor image by association and has too much competition so they’re finding increasingly tough to retain younger users too.
‘Where our groups are hanging out is closed social platforms such as WhatsApp, platforms that are more interest specific such as Twitch and obviously the big two for social media are Instagram and Snapchat who are adding fun and functionality all the time.’- Zak (UK)
Read the full article at buzz.browserweb.com